How build a email marketing campaign:
- Send email to person how only subscribe your email.
- Write content relevant to the type of topics that the person subscribe.
- Be consistent with your sending frequency. (daily, weekly, biweekly, monthly, choose and respect that)
- Choose your target B2B, B2C, and from that pick the best timing to send the email.
- B2B – 9:30am to 1:30pm from Tuesday to Thursday
- B2C – 5:00pm to 8:00pm, Friday and Saturday are the most effective day for user
- This is a general strategy of success!
- Improve the deliverability!
- Insert “Add email to address book”
- Don’t use all CAPS
- Respect “The CAN-SPAM Act of 2003”
- Check the email sender is in black list
- Don’t send spam email, sent quality better than quantity
- Customise properly the email sender, usually should be connected to the company name, once choose keep it consistent. During the split second decision subscriber make whether to open you email, the most important factor in the decision is whether the Form Name is familiar to them or not.
- 7.Customise the subject of the email:
- AVOID character like $ and !, the mail will have high chance to be blocked by spam filter.
- Is a winning strategy to split with a consistent part and a variable one.
- Don’t write to long subject play around 20 and 50 characters, if longer some of the email client could block the mail for spam
- Include both a plain text and an HTML version of your newsletter. Still the 5% of the email recipient either are unable to view HTML.
- Personalise the mail
- Writing the user name on title.
- Let the client feel that email has been write for him, let him fell special.
- Add user in your list at every opportunity
- Networking, Trade Show, Seminars, Point-of-Sale Sign-up Forms, Event…
“turning strangers into friends and friends into customers” as Seth Godin likes to say (New York: Simon & Schuster, 1999).
Popularity: 1% [?]
